Set Your Business Apart By Hosting Or Sponsoring Events

• Set Your Business Apart By Hosting Or Sponsoring Events Today
• Set Your Business Apart By Hosting Or Sponsoring Events 2020

If you are a local small business owner, sponsoring an event is a great way to introduce yourself to your neighbors. Not only does it build brand awareness, but it shows potential customers you are doing your part to help the community you work or may even live in. The Impact of Digital Marketing. At a high level, event sponsors want their brand to be associated with an event – either because the event is for a good cause that the sponsor wants to publicly support, or because the event is hosted by a business that can promote the sponsor’s brand in some way. Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected 42 small business event planning tips from the experts experienced at planning for small business events.

With local lockdowns being enforced across the country, the idea of community has never been so important. Connections with your neighbours help to keep loneliness at bay, and also provide a support network in the event of someone needing to self-isolate. While you may not be able to host local events in the same way right now, you can still create positive change and raise money in your local area.

Bringing a group together in the current climate doesn’t just depend on local lockdown restrictions. Your goals, as well as the size and demographic of your local community, also matter. To give you some inspiration, here are seven COVID-safe and fun ideas for a community event.

1. Organise a virtual trivia night

Zoom quizzes were a big hit during the UK’s national lockdown. Organising one within your local community could be a fun way to meet your neighbours, raise money, and even find new members for your post-lockdown pub quiz team.

General knowledge questions will appeal to a broad audience, but it’s always good to focus a few rounds on specialist subjects like football or music. Add a neighbourhood spin by including questions about your local area. For example, “How much is a pint of milk in the corner shop?” or “In what year, was the block of flats over the road built?” You can even add a charitable element by fundraising for a local organisation.

2. Doorstep drinks

Earlier this year, people went outside every Thursday night to clap for the NHS. The weekly applause may be over, but you can still bring the positive vibes by holding a socially-distanced street party. Everyone can sit at their own front door with a drink and chat to each other – from over two metres away, of course. It might involve a bit of shouting, but the opportunity to see other faces can be a positive boost for members of the community who live alone.

3. Gardening days

One of the best community project ideas is to get together and beautify your neighbourhood. If there’s a green space in your area that has seen better days, why not organise a group of volunteers to restore it to its former glory? You don’t need to be shoulder-to-shoulder to dig out weeds, pick litter, and plant flowers. Assign a patch to each household so that they can social distance while transforming it into something everyone can enjoy. Alternatively, offer to help out elderly or disabled members of the community with their private garden.

As well as encouraging people to care for the local area and bringing communities together, gardening has added health and wellbeing benefits – more important than ever during periods of restrictions and uncertainty. Green-fingered work can help to reduce symptoms of anxiety and depression, as well as boost overall feelings of satisfaction.

4. Hold a swap shop

People are spending more time at home than ever before, so it’s only natural that they’re turning to decluttering. Rather than throwing old clothes and furniture in the bin, why not share it with your neighbours? Holding a swapping event can have both social and environmental benefits for your community. Not only does it minimise the number of unwanted items going to landfill, but it also helps those in need.

Rather than all gathering in one place, treat it like an American garage sale and ask participants to place items in their front gardens or on their doorstep. Thoroughly clean objects before swapping and keep hand sanitiser nearby for people to use before and after touching items. Make sure to maintain a two-metre distance at all times, too, and to notify the local council beforehand.

5. Organise an arts and crafts festival

Every community has budding artists and craft enthusiasts, so let them show off their talents by hosting a local arts and crafts festival. While it’s currently not possible to have studio tours or markets, there are a few collaboration event ideas that work in a socially distant way:

• Choose one week for the festival where participants display their work in their windows, much like the rainbow trails people set up back in March. To limit social contact, people who sell crafts like pottery, knitwear, and jewellery could place a sign in their window directing people to their website so that they can buy the products online.

• Make it outdoor-only. Edinburgh’s colony of artists held its annual exhibition in members’ front gardens this year. With strict social distancing measures, mandatory face masks, and hand sanitiser stations, they were able to keep things safe while allowing people to showcase their talents.

• Go virtual by setting up a dedicated events page on Facebook. Each person gets one dedicated post to promote themselves and show images of their work. Other members of the community can then connect and purchase items online.

6. Go shopping for neighbours

Not everything has to be fun. Sometimes, you can just hold events to help the community – for example, by rallying volunteers to go shopping for vulnerable people. Some people have disabilities which make it difficult to wear masks for extended periods of time and some may be in isolation while waiting for the results of a COVID-19 test.

Keep them, and everyone around you, safe by creating a system where those who can go shopping are able to pick up whatever they need. This could take the form of a WhatsApp group or a community forum.

7. Host an online talent show

Raise your hand if you took up a new hobby in 2020. Or perhaps you already have a passion that you’ve had more time to work on. By hosting a weekly “Our Street’s Got Talent” show on Zoom, you can celebrate local talent and culture. Treat it like an open mic, allowing people to reserve their slot in advance.

They could do anything, whether that’s a 10-minute chat about wine tasting, a rendition of their favourite song, or a demonstration of their crochet skills. This is one of the best neighbourhood activities for learning more about the people who live around you. Check out our tips on hosting a live online event to avoid any technical hitches.

Whatever happens, community is key

Bringing communities together is more important than ever. As well as keeping spirits up during this tough time, it also helps to build solidarity in your local area.

Set Your Business Apart By Hosting Or Sponsoring Events Today

An easy way to keep in touch is to set up a neighbourhood forum, whether that’s on a social media platform like Facebook or a purpose-built website like Nextdoor. And when it comes to organising and promoting community activities, we can help you set up everything from an event page to a ticketing system.

Remember: Hosting events right now is all about being responsible. Carry out risk assessments for community events with the help of our handy guide.

Fundraising Tips

With over 11,000 events to date, St. Baldrick’s knows a thing or two about fundraising. While we do it to raise money for childhood cancer research, you can ace getting a local sponsor for any fundraising event with these 10 tips.

Your fundraising event is right around the corner, and you want to raise as much money as possible.

Getting local businesses to sponsor your event is a great way to boost your event revenue and strengthen community relationships. Here are 10 tips to get you going.

1. Know who to ask.

Use your inner circle to find the best leads to potential sponsors. Earn to diegaming potatoes. Your volunteer committee may have connections with local businesses — work those connections to get your foot in the door.

Pursue companies with a strong presence in your community. These can include corporations headquartered in the region, branches of large companies, or even your doctor’s office or dry cleaners.

Set Your Business Apart By Hosting Or Sponsoring Events 2020

2. Learn how to make a pitch.

When it comes to building a relationship with a corporate partner, don’t leave any doubts that you and their company are the right fit.

Focus on these four things:

• Tell them who you are and introduce our mission.
• Summarize when your event started, the number of attendees, and other unique facts about your event.
• Point out specifically why their company would be a good fit to sponsor your event.
• Describe what they’ll get out of it. Outline the benefits that align with their business goals. Check out the Event Sponsorship Packet for some great examples.

3. Know your talking points.

Speak confidently and know the facts for sponsors who might be unfamiliar with who we are. Be sure to include the impact we’ve had on your community.

TIP: Visit our grants search or contact your coach to learn about any childhood cancer research grants awarded in your area.

4. Be clear.

Let them know what you’re offering them in return. Their logo on promotional materials? A banner at your event? Be clear about what you’re committing — and make sure you deliver. Suggested deliverables based on level of sponsorship can be found in the Event Sponsorship Packet.

5. Be open.

Be receptive to any questions they might have. Remember it’s a conversation, not a monologue.

6. Think big.

Ask small, get small. Ask big, get big. Don’t sell yourself short or stray away from asking for larger donations. The worst they can say is no.

7. A “no” is not a rejection.

It’s OK if they say no. Make the most of your meeting by giving them other options to be part of your event. They could start a shavee℠ team, donate a raffle prize, or set up an office fundraiser. Always leave with something!

And remember: Just because they say no one year doesn’t mean they’ll say no the next. Don’t be shy about asking again… and again!

8. Build your relationship.

Open a line of communication from the moment you meet potential sponsors. You represent your team and St. Baldrick’s, and you may be contacting these companies again next year. Be polite, be organized, and show your interest in what they do.

9. Say thank you.

Ambassador Isaac was diagnosed with a brain tumor when he was 5. Today, he’s cancer free thanks to childhood cancer research.

Don’t forget to thank your sponsors. Your relationship with them doesn’t end when your event is over. You might be asking them to sponsor your event again next year, so make sure you stay connected. Share St. Baldrick’s news, videos and other information to remind them that their sponsorship was worth the investment.

10. Have fun!

Smile. Be upbeat, friendly, positive and polite. Remember you are offering them an opportunity to join a worthy cause — and that is a great thing!

Want more tips and tools for getting local businesses on board? Visit our Resource Lounge for customizable letters, templates, checklists and tips to take your event fundraising to the next level.

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