- How To Use Quizzes And Surveys On Your Website For A
- How To Use Quizzes And Surveys On Your Website Builder
- Myspace Quizzes
Mar 05, 2009 Would you like to add surveys or quizzes to your website, blog or online marketing campaign? Surveys and quizzes can attract users, encourage interactivity and also provide you with some basic profiles of your Web audience. I love taking quizzes and filling out surveys online as long as they are relatively short. May 08, 2020 That pain point is why we decided to create this guide with 18+ website survey questions examples that you can use to start generating meaningful insights from your visitors. Beyond that, we'll also share some tips for where and when to display your website feedback survey, as well as some tools that you can use to start putting these survey.
Website surveys are one of the most effective methods of collecting customer feedback that you need to improve the user experience for your audience and increase conversions for your business. The key to a successful survey is asking the right questions at the right moment – then visitors are more likely to participate and share their thoughts. In this post, you’ll discover 20 crucial website survey question examples.
Website survey question examples
1. What was your first impression when you entered the website?
The first impression matters. A website of a bank should be trustworthy. A website of fashion e-commerce should look glamorous. Visitors should see what the website is about and what they can do.
Tip: Ask this question on the main page, target only new visitors.
2. How did you first hear about us?
Google Analytics shows that people come to your website from certain channels like AdWords or Facebook campaigns, organic search, etc. But there’s one unknown: direct traffic. Also, people who visit your website through AdWords or organic search might know your brand already.
Asking this question will help you find out what are the strongest marketing channels and where people meet your brand. You might find out that they found you in an article in a newspaper you don’t even know.
Tip: Target new visitors, there’s a higher chance they remember how they found out about you. If you are looking for inspiration, here is a simple step-by-step guide on how to create effective “How did you hear about us” questions.
Free-to-Use How Did You Hear About Us Survey Template
Free plan available. 100 free survey responses included every month!
3. What was the one thing that almost stopped you from buying?
Post-purchase surveys can help you optimize purchase path and increase sales. Ask new customers what almost caused them not to buy and turn common answers into changes on the website.
For a real-life example of how such a survey can help your business take a look at this case study.
Tip: Ask this question on a ‘thank you’ page or on the first page new users see after creating an account (for SaaS companies).
Free-to-Use Post-Purchase Survey Template
Free plan available. 100 free survey responses included every month!
4. How likely are you to recommend us to a friend or colleague?
Long story short – discover your Net Promoter Score. It’s a popular way of measuring customer satisfaction. Track changes over time and spot your potential brand ambassadors. Find out what distractors dislike and improve your score over time.
Tip: Target people who bought something (based on cookies or history of browsed pages) or visit your website multiple times. If you want to get serious about surveying your customers, take a look at our customer satisfaction survey guide.
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Free-to-Use 1 to 10 Rating Scale Survey Template
Free plan available. 100 free survey responses included every month!
5. Is there anything missing on this page?
Pages of your website should provide visitors with all the information they need. It works for all businesses: a news website should give readers all information they need about a certain event, product pages on e-commerce websites should show a product, its variants, price, etc. and a help section should answer all question a person can have.
Tip: Set this question to appear after 75% of scroll or more – those users already know what the page contains and they can tell if something is missing.
6. Which of our competitors did you consider before choosing us?
Know your competitors; you can learn a lot from them. But to do it, you must know who you compete with. Sometimes you might be surprised who is considered as your competitor, especially in SaaS sphere where features of many tools tend to overlap.
Tip: Use this question in a post-purchase survey.
7. What is the primary reason for choosing us over competitors?
Learn what drives people to choose you over competitors. There are dozens of possible reasons and knowing them will help you capitalize on them. For example, asking this very question taught us that many people choose us because we offer direct integrations with tools they already use.
Tip: Use this question in a post-purchase survey.
8. What makes us stand out from the competition?
People might be buying from you for many reasons – from the lowest prices on the market to your strong and appealing brand. Finding out what makes you really stand out from the crowd can help you highlight those features and acquire even more customers.
Tip: Ask this question existing customers.
9. What other products (or product features) would you like us to offer?
People might be reluctant to buy if you don’t offer exactly what they need. Visitors of e-commerce websites might expect different products (read more on this Survicate customer stories), potential customers of SaaS companies might want you to add new features to your product. Squadd.io.
Answers to this question will show you what potential customers want, and SaaS companies can build a customer-driven product roadmap and prioritize building new features.
10. What is the most important feature of our product?
Even simple SaaS tools often offer many features. You might be surprised how many customers choose you because of a small feature you don’t even think about. Why?
Because these are small features that truly differentiate you. Find out what are the most important features of your product and highlight them if they are hard to find. Also, think about highlighting them in the onboarding process.
Tip: Target returning registered visitors.
11. Which of the following tools do you use?
With a growing number of SaaS tools, integrations can be a key to differentiation. People often decide to buy a certain tool because it’s integrated with tools they already use.
But how to decide what integrations to build? We faced this problem and resolved it by asking newly registered users what tools they use. It shows us what to focus on, and it also helps us create more effective onboarding.
Tip: Target new registered users.
12. What made you exit the website?
Sooner or later, all visitors will leave your website – not a big surprise. What should worry you is how many visitors leave your website immediately or shortly after entering (this is, bounce off).
Maybe the website loads slowly, looks bad on certain devices or the value proposition is not appealing? Find it out and reduce bounce rates to improve conversion rates and SEO.
Tip: Use exit intent survey targeting people who visited just one page during the session.
Free-to-Use Exit Intend Survey Template
Free plan available. 100 free survey responses included every month!
13. What would you like us to write about next?
All content marketers dream of producing articles that trend on social media one after another and bring thousands of new visitors. But the truth is that it’s almost impossible to achieve without a solid group of returning visitors.
This loyal group will help you promote your blog and maybe they will even convert into buyers. So how to get loyal readers? Write about they want to read, and increase client engagement with content preferences survey.
Tip: Ask this question on a blog when a person scrolled down 80% or more – then you can assume they read or at least scanned the post they are currently reading.
Free-to-Use Content Preferences Survey Template
Free plan available. 100 free survey responses included every month!
14. What’s one the most important feature we should add?
SaaS vendors, how often do you hear from customers that you should add a certain feature? I bet often. It’s easy to get lost in suggestions of many users so you should structure your process of collecting feedback about new features.
Ask your users what they would like to add. It will help you build a good product roadmap.
Tip: Target returning registered visitors.
15. What are your 3 favorite blogs?
Guest blogging is an effective and popular way of expanding your reach and getting in front of a new audience. But how to find a good blog to write an article for? You better think about it; I can say from my experience that sometimes a guest post can bring hundreds of users to your website, sometimes just a few.
Look for blogs that your target audience visits. How to find them? Just ask your users.
Tip: Target readers of your blog and active users.
16. What is your preferred payment/delivery method?
For some people, the fact that you don’t offer they preferred payment or delivery method is enough to quit shopping. So make sure you offer all methods popular with your visitors.
Tip: Target all visitors who browsed at least 5 pages. Use sampling.
17. Is our pricing clear to you?
Creating a good pricing table is a huge challenge for all SaaS companies. We offer different subscriptions packed with different features. For us, the distinctions between plans are crystal-clear. But are they so clear for visitors? Not always.
Tip: target visitors who spend more than average on the pricing page. Also, use skip logic and ask a follow-up question: ‘How can we improve it?’ when someone answers ‘No’ to the first question.
For some great examples of effective pricing pages, take a look at this article
Free-to-Use Pricing Survey Template
Free plan available. 100 free survey responses included every month!
18. What is the goal of your visit?
People have different reasons for visiting your website. Some want to check what you offer, some want to compare you against competitors, some want to buy, and some want to read an article on your blog.
Tip: Target all visitors and then ask those who answered when they are about to leave the website ‘Did you meet the goal of your visit?’. You’ll see completing which goals is the most difficult.
19. Did this article answer all your questions?
What’s the simplest way to reduce the amount of work for your support team? Create a decent knowledge base where users can find answers to your questions without the need for contacting the support.
Asking this question in the knowledge base will help you improve the quality of articles (if they need an upgrade) and further decrease the number of tickets.
Tip: Run this survey on articles in the knowledge base. Trigger it when readers scroll 75%.
20. What do you like the most/the least about our website?
Are you planning any changes on your website? Then ask this question. It’s better not to change things people love because they will feel confused when they return. Start with changing what people hate.
Tip: Target returning visitors.
If you’re interested in more specific questions, take a look at those articles:
NOTE:
If you are working in marketing, maybe you should spend another minute to read: Top 10 Marketing Surveys and Marketing Survey Questions choose by analysis of over 800 surveys created by 96 marketers in Survicate.
Final thoughts
This basic set of website survey questions is a good point to start your adventure with such surveys. If you want to use different website survey questions, make sure they comply with the rules of creating an effective survey to secure high response rates and a good user experience. You’ll find them in our survey best practices post.
Also, remember that website surveys don’t limit you to asking just such questions. You can also use scale or smiley faces questions to find out how people like something. Especially smiley scale questions tend to provide higher response rates.
You see online quizzes and surveys all over the internet, and while many are produced by legitimate companies offering the potential to win great prizes by asking for your help in gaining research insights, some are scams. Your temptation to take a quiz or survey may be motivated by the prize, a desire to help shape research, or it may be to eliminate boredom, procrastinate, or satisfy your own curiosity.
Before you take that quiz, it’s important to understand that someone, some company, or some organization spent time creating that survey - what is their motivation?
How Online Quizzes Collect Data
Quizzes and surveys are designed for one purpose; to collect information. Your information.
How To Use Quizzes And Surveys On Your Website For A
Have you ever seen terms of use on a survey or quiz site? Probably not. Quiz takers are giving away information to the creator of the survey without any understanding of how it will be used, sold, loaned or traded, without any ability to go back and request that your information be removed.
Depending on the hosting site, and the questions asked, they may or may not know exactly who you are, but at a bare minimum they are collecting information about your preferences. Keep in mind that even when the survey or quiz itself doesn’t ask for your personal information they may still be collecting it.
What Can an Online Survey Learn About Me?
Even the most innocuous surveys learn far more than you might imagine. Information they collect may include:
- The type of computer and software you use
- Your location (they collect this from your IP Address, so it actually doesn’t fool any service to claim you’re in another zip code)
- The website you were on prior to coming to the quiz/survey/research site
- The website you visit after you leave the site.
This information may be used independently, or it may be added to an accumulation of information about you that the creators have collected or purchased.
Personally Identifiable Information
If your IP address is associated with any other information, they may know your name, your address, and anything you have shared or others have shared about you - including information culled from government records like property records, voter records, criminal records, school records, and so on. If the survey or quiz is on a site you have registered to use, your information may have been passed to them by the partner site.
People are particularly quick to give away their information if the survey or quiz dangles a prize, because it makes sense that you have to provide accurate information in case you win - this means you provide your email alias, name, address and phone number, and possibly other identifiable information.
Your Consumer Habits (and everyone else’s, too)
Think about it; if 50k people provide all this information in the hopes of receiving a prize worth a couple hundred dollars the sponsor knows the information collected will be accurate and they have ’purchased’ that data for a fraction of a penny per person.
What looks like a harmless pastime is really an insidious method of collecting information that you would never provide under other circumstances. Take a closer look at quizzes and surveys to understand how this works using the example shown here.
How To Use Quizzes And Surveys On Your Website Builder
This longevity quiz looks like a fun, silly test to see how long you will live. Yet it targets seniors and asks very invasive questions about one of the most sensitive types of information - respondent’s health data– and it goes on to collect information about the health of their family members as well.
What you realize is that all of the answers are being transmitted to CVS in real-time so they can populate a shopping list of items you will ’need’ in order to live longer. In this case, though the quiz is hosted on a senior’s social networking site, it quickly becomes apparent that the company behind the quiz is CVS. In the first screen, you see a CVS ad. It doesn’t look blank, but as soon as the respondent starts answering the very detailed questions the ad changes.
Your Medical History
What happens if all this medical history is shared or sold to an insurance company? Will the fact that you reportedly eat process meat 5 times a week, struggle with stress, and have a family history of mental illness affect your insurance claims or your ability to get insurance? The answer is quite likely yes. While this alone can be creepy, it is just the first level of use of respondent’s data. Because there are no terms and conditions for use, nothing stops the company from using this same data in other ways.
Unfortunately, the respondent isn’t the only one at risk. If this information is sold, then every member of the respondent’s family may face additional difficulties when seeking insurance, loans, and other services.
If the information is sold to less ethical - or flat out criminal – entities, the information exposure can lead to identity theft, medical identity theft and an increase in spam and scams for both the respondent and their family members. What happens if this information is purchased by your employer or a potential employer?
Be Safe When Sharing Information Online
Myspace Quizzes
The ramifications associated with sharing information – particularly this sensitive of information - can be far-reaching. Before you decide to enter sweepstakes, take a quiz or survey, or respond to the research questions, think through the possible ramifications. If you aren’t 100% sure of who is behind the questions and know how your information will be used (and guaranteed that it will NOT be used in any other way in the future) don’t respond. If you cannot trust that your information will be respected or you haven’t been given a guaranteed right to have your information removed at any time, don’t respond.
If you don’t share it, you won’t risk the information later causing damage to you or others you care about.
Webroot can help you stay one step ahead of the latest online threat trends. For starters, make sure you stay tuned to our blog for briefs from our researchers on emergent tactics in cybercrime. And always make you have an up-to-date online security solution installed on all of your devices.